THE BRAND
About Party Like Rico
Atlantic City's Premier Nightlife & Event Promotion Brand
PLR Promotions
BUILT ON ENERGY, EXPERIENCE & COMMUNITY
PLR Promotions is an Atlantic City-based lifestyle, nightlife, and tourism brand built around one belief: this city deserves events as big as its legacy
Founded by Atlantic City native Enrique “Rico” Sanchez, PLR has grown from a local promotion hustle into a platform centered around experiences, energy, and real community connection — from boat parties and bud crawls to destination-style entertainment that puts AC on the map year-round.
THE FOUNDER
MEET RICO
Born and raised in Atlantic City, Enrique “Rico” Sanchez has spent his career doing one thing: proving this city is worth showing up for.
After years working across hospitality, entertainment, and event coordination, Rico launched PLR Promotions to build something Atlantic City was missing — a brand that treats every guest, every venue, and every event like it matters. Not just for the night. For the city’s future.
His goal is simple: create memorable experiences, connect people, and help push Atlantic City forward — one event at a time.
Why People Choose PLR
Real Relationships
We know our venues, our vendors, and our guests. PLR is built on trust and real connections in the Atlantic City nightlife scene.
High-Energy Events
Every event is produced with intention — from the playlist to the lighting to the guest experience. We don't do boring.
Atlantic City First
We're not just passing through. We're invested in making AC a premier destination for nightlife, culture, and community all year long.